Programable Ads: A First Look

By BitfariAdmin News June 7, 2021

Bitfari has two kinds of ads: community and agency. Community ads are provided to foster collaboration and understanding among neighbors. Agency ads are meant to advance digital marketing by providing tailored ads that maximize conversion and privacy while minimizing expenditure.

Agency ads allow the creation of programmable ads or ads that change according to the person seeing them. Digital billboards realize who is in their vicinity by querying the location pool of users which is updated every 15 minutes. After extracting the location pool, ads can run a probabilistic game and tailor ads to better profit from the group of people visiting the commercial hotspot. The main building blocks of programmable ads are HTML, variables, decision blocks, disclosure matrices and explore lists.

**Programmable Ads First Look**

1. USING THE CONSUMER NAME

*$NAME

EXAMPLE:

Hi, *$NAME. Enjoy a 10% discount when you shop with us today.

2. VARIABLE CALCULATION

*$VAR1, *$VAR2, *$VAR3 up to *$VAR100

EXAMPLE:

*$VAR1 = TIME/12

Gives a value greater than 1 if we are past noon

3. DECISION BLOCKS

*$IF (*$VAR1<=1)

GOOD MORNING

*$IF (*$VAR1>1 AND *$VAR1<=1.5)

GOOD AFTERNOON

*$IF (*$VAR1>1.5)

GOOD EVENING

4. HTML CONTENT

*$IF (*$VAR1<=1)

*$HTML(‘<p>GOOD MORNING</p>’)

5. DISCLOSURE MATRIX ACCESS. You will have access to whatever the customer chose to disclose including sex, religion, age, residence zip code, location, pseudonym, etc.

6. EXPLORE LIST ACCESS. You will have access to the list of keywords or goals the customer has listed. Including offers, product preferences, what the customer is currently shopping for, budget constraints, desires, etc.